CAMIllE
ROUSSELET

Creative Strategist
Culture, Art & Impact
New York – Paris

Camille Rousselet

Projects

La Caverne du Pont Neuf

Content Strategy Copywriting Graphic Design Crisis Communication
La Caverne — Vue Tour Eiffel La Caverne — Image 2360 La Caverne — Image 2349 La Caverne — Image 2358

In June 2026, JR transformed Paris' oldest bridge into a cave in homage to Christo and Jeanne-Claude's Pont Neuf Wrapped. I led the project's digital communications strategy, overseeing the website narrative and structure while developing bilingual email campaigns in French and English for an audience of over 40,000 subscribers. The communications rollout helped translate a large-scale public art intervention into a cohesive digital experience accessible to audiences worldwide.

15newsletters sent
+7,000subscribers
100,000+website visits

Can Art Change the World?

Fundraising Impact Editorial Direction Copywriting Project Management
Can Art Change the World — 1 Can Art Change the World — 2 Can Art Change the World — 3 Can Art Change the World — 4 Can Art Change the World — 5

Developed over one intensive month, this limited-edition book reimagined the traditional annual report as a collectible storytelling object. I led the project from concept to delivery – editorial direction, copywriting, imagery curation, and production oversight.

100 copies printed. Sent to JR's closest donors and prospects. Out of the 50 copies targeted at major donors, 6 resulted in donations of $50,000 or more. Posted on Instagram by Lewis Hamilton, generating 2M+ likes.

100copies printed
$400K+raised

Inside Out Project

Content Strategy Content Creation Copywriting
Inside Out — London Inside Out — Egypt Inside Out — Times Square Inside Out — Nepal

Led bilingual (French/English) external communications for the Inside Out Project, the world's largest participatory art initiative, connecting communities across Brazil, Sri Lanka, Egypt, and beyond. I defined the project's communication strategy, shaping its voice and tone while managing all social media, newsletters, and digital content – growing and engaging a global audience of over 130K Instagram followers.

In parallel, I undertook a full overhaul of the organization's Mailchimp database – reorganizing 60,000 contacts that had accumulated without structure over 13 years of global activity.

35newsletters sent
52%avg open rate
+5,000followers on Instagram

Casa Amarela Providência

Web Design Brand Strategy Copywriting
Casa Amarela — Website design Casa Amarela — Website design 2

Designed and built from the ground up, Casa Amarela's new website replaced an outdated platform plagued by broken links, inconsistent visuals, and unclear user navigation. I led the creative direction and web strategy, developing the site architecture, user flows, and bilingual narrative structure in both Portuguese and English. Centered around participant storytelling and aligned with the organization's visual identity, the platform was designed to engage both the local community and potential funders.

Retrospective Exhibition

Art Direction
Retrospective Exhibition — 1 Retrospective Exhibition — 2 Retrospective Exhibition — 3

For the opening of Casa Amarela's new building in March 2026, I collaborated with Brazilian photographer Douglas Dobby and journalist Thayna da Souza to conceive and art direct Casa Amarela: Memória e Permanência — an exhibition retracing 17 years of community impact through 48 photographs.

The event was strategically designed to engage high-profile supporters and potential donors. Attendees included Rio de Janeiro's Vice Mayor, actor Vincent Cassel, and Brazilian TV host Luciano Hulk, whose Instagram feature extended the exhibition's reach to an audience of 23 million.

About Me

Camille Rousselet

I'm Camille – a trilingual creative strategist based in New York, specializing in culture, art, and impact.

For the past three years, I've led communications and narrative strategy for artist JR, working across some of his most ambitious projects: La Caverne du Pont Neuf, the Inside Out Project, and a documentary with Robert De Niro, among many others.

My approach is simple: I don't separate communication from design. The strongest narratives are built when strategy, words, and visuals are conceived together from the start. That's how I work – and it's what makes the difference.

Sciences Po Paris trained, New York-based, fluent in French, English, and Spanish.

Services

Brand & Narrative Strategy

Positioning, messaging architecture, tone of voice. For organizations that need to clarify who they are, or translate that identity into a new market.

Content & Editorial Direction

From editorial calendar to final copy: social media, newsletters, annual reports, institutional publications. Strategy and execution, conceived together.

Campaign & Event Communications

Concept, copy, and creative direction for launches, fundraising campaigns, and high-profile events. Including donor engagement strategy.

Transatlantic Communications

Francophone organization looking to break into the American market? American brand seeking a European cultural footprint? I bridge both worlds – fluent in the codes, the languages, and the audiences on each side.

Let's build
something together.

I take on a limited number of projects at a time. If you have something in mind – a brand to reposition, a campaign to launch, a story to tell – I'd love to hear about it.

Chiroptera